Category Archives: Jordan

Jordan Brand’s Best Summer Release?!

In a summer jam packed with releases this week’s upcoming Air Jordan 5 “Red Suede” is shaping up to be the brand’s best offering. Covered in an all red aesthetic reminisce of the 2009 “Raging Bull 5’s” this pair is sure to break necks at every event. Releasing this Saturday at a retail price of $190 let us know in the comment section below if you will be grabbing a pair of these and we will keep you up to date with the latest release info right here on TheCool.




University Red/Black-University Red

Style Code: 136027-602


Jordan Fall Footwear

Jordan Brand already has a head start on the upcoming Fall season. Continuing the lineage of the Air Jordan signature series, some of the most notable models receive an off-court makeover. Jordan heads will be provided with the Air Jordan 1, 2, 8, 11 and 13, all exuding inspiration from MJ’s casual style.

Both the Air Jordan 1 and Air Jordan 2 become rebuilt thanks to premium materials on each respective upper. Premium tumbled leather makes its way onto the paneling of MJ’s first signature sneaker while the GOAT’s second model continues the previously launched “Decon” iteration in black, navy or sail colorway options. The aforementioned Air Jordan 1 will don all-black on its upper with subtle red detailing on its tongue labeling, which was previously teased back in May.

Next in line is the Air Jordan 8. Set to drop in two new colorways, the model pays homage to highly notable colorways of the past: “Cement” and “Cool Grey.” Each display suede on their mid-foot straps while a special “1993″ hit makes its way on each heel tab.

The Air Jordan 4′s “Fire Red” color scheme makes its way onto the Air Jordan 11 Low IE. Only seen as a sample worn by Michael Jordan in 1996, MJ never actually played in this model. It’s white base is complemented by subtle black on its tongue logo and sock lining while “Fire Red” makes its way around the silhouette and on its outsole.

Closing out the range is the Air Jordan 13 “History of Flight.” Initially unveiled back in 2009, this special edition was accompanied by the rest of Jordan’s signatures in order to celebrate the line’s 25th anniversary. Up until now the white-based 13 could only be admired from a distance behind glass. Soon, you’ll be able to add it to your own collection in celebration of the Air Jordan 13′s twenty-year anniversary.

Take a look at the images above of Jordan Brand’s upcoming fall footwear offering and stay tuned for concrete release info for each.


The project coincides with his upcoming album, Grateful, which is scheduled to drop on June 23. While there are no release details on the sneaker, you do have a chance to win a pair by pre-ordering the album. Check out the video below for a look at the sneakers.



The Most Expensive Sneakers of 2016

With about a week and a half left of 2016, it’s time to look back and review what the past 12 months had to offer. 2016 saw sneaker prices rising to an all-time high with shoes such as Nike’s $720 USD auto-lacing MAG and $350 USD YEEZYs. However, the real coin comes from the sneaker resale industry, with customers dishing out for the steep price tags. Thanks to StockX, an online stock market for sneakers, we can see which shoes fetched the highest aftermarket prices this past year. As you can imagine, the list is dominated by adidas and Nike. Take a look at the most expensive sneakers of 2016 from the resale market.

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Most Expensive Sneakers of 2016 – (From Resale)

10. adidas YEEZY BOOST 350 “Pirate Black” – Original price: $200 USD; Resale: $1,264 USD
9. BAPE x adidas NMD – Original price: $150 USD; Resale value: $1,309 USD
8. adidas YEEZY BOOST 750 “Glow in the Dark” – Original price: $350 USD; Resale: $1,565 USD
7. adidas 3D Runner – Original price: $333 USD; Resale value: $1,601 USD
6. Air Jordan 1 “Satin” – Original price: $175 USD; Resale value: $1,955 USD
5. adidas NMD “Red Apple” – Original price: $170 USD; Resale value: $2,327 USD
4. adidas NMD “Pitch Black” – Original price: N/A; Resale value: $2,972 USD
3. Nike HyperAdapt 1.0 Original price: $720 USD; Resale value: $3,528 USD
2. adidas Pharrell Human Race NMD “Friends and Family” – Original: N/A; Resale: $7,535 USD
1. Nike MAG Original price: N/A; Resale value: $28,638 USD

Jordan x Chinese New Year

We are Sure you have seen the Air Jordan 12 in a black and white colorway celebrating 2017′s Chinese New Year, but Jordan Brand has another colorway of the 12 up its sleeve for the occasion. Paired together in a pack, the second colorway is a neutral beige and gold makeup. Inspired by Chinese woven bamboo, the shoe’s tongue is embroidered with the Chinese words “er shi,” meaning 20, celebrating Jordan Brand’s 20th anniversary in the Chinese market. Additionally, the pack includes an Air Jordan XXXI equipped with Flyweave and Flightspeed technology. Available in limited quantities, the Chinese New Year pack will be available in Hong Kong on December 25, and online on January 7.

Jordan Speaks

Charlotte Hornets owner and basketball legend Michael Jordan has decided to speak out about the recent wave of violence in America, most notably the targeting of black Americans at the hands of police and the widespread anti-police sentiment that has emerged as a reaction to the violence. In a one-page open letter toThe Undefeated, Jordan said:

“As a proud American, a father who lost his own dad in a senseless act of violence, and a black man, I have been deeply troubled by the deaths of African-Americans at the hands of law enforcement and angered by the cowardly and hateful targeting and killing of police officers. I grieve with the families who have lost loved ones, as I know their pain all too well.

I was raised by parents who taught me to love and respect people regardless of their race or background, so I am saddened and frustrated by the divisive rhetoric and racial tensions that seem to be getting worse as of late. I know this country is better than that, and I can no longer stay silent. We need to find solutions that ensure people of color receive fair and equal treatment AND that police officers – who put their lives on the line every day to protect us all – are respected and supported.”

Elsewhere in the letter, Jordan took the opportunity to announce that he would be making $1 million USD donations to two charity funds, one in support of community-police relations and the other being the NAACP Legal Defense fund, saying the following:

“To support that effort, I am making contributions of $1 million each to two organizations, the International Association of Chiefs of Police’s newly established Institute for Community-Police Relations and the NAACP Legal Defense Fund. The Institute for Community-Police Relations’ policy and oversight work is focused on building trust and promoting best practices in community policing. My donation to the NAACP Legal Defense Fund, the nation’s oldest civil rights law organization, will support its ongoing work in support of reforms that will build trust and respect between communities and law enforcement. Although I know these contributions alone are not enough to solve the problem, I hope the resources will help both organizations make a positive difference.

You can read the letter in full here.

Kentucky Blue

In the midst of coaching the Toronto team during the NBA’s All-Star games and receiving the keys to his hometown, Drake is undoubtedly having an event-filled weekend. Nevertheless, he took to Instagram to unveil a pair of OVO x Air Jordan 8 retro sneakers in a Kentucky blue colorway. The timing doesn’t seem coincidental as Jordan Brand dropped the Retro 10 “OVO” today, alongside an apparel collection. While there’s no word yet on whether these are player exclusives, we’re hoping more information will be revealed soon.

Following the recent debut of the Horizon model comes the “Gym Red” version of the new silhouette. Jordan Brand introduces the shoe in a Gym Red/White-Infrared colorway that dresses the model’s upper in a bright red woven-textured upper with matched red laces, heel collar and midsoles, which are offset by a contrasting black outsole.
Pick yourself up a pair of these “Gym Red” Jordan Horizons January 6 at shops like Titolo. Also be sure to check out the monochromatic black and white colorway of the Horizon.