Category Archives: Fashion

Jordan Brand’s Best Summer Release?!

In a summer jam packed with releases this week’s upcoming Air Jordan 5 “Red Suede” is shaping up to be the brand’s best offering. Covered in an all red aesthetic reminisce of the 2009 “Raging Bull 5’s” this pair is sure to break necks at every event. Releasing this Saturday at a retail price of $190 let us know in the comment section below if you will be grabbing a pair of these and we will keep you up to date with the latest release info right here on TheCool.




University Red/Black-University Red

Style Code: 136027-602


Ronnie Fieg X New Balance 574S

After debuting his collaboration with Filling Pieces earlier this month, KITH founder Ronnie Fieg doesn’t seem to be done with the sneaker collaborations anytime soon after teasing his new model of the New Balance 574S. Made in partnership with Dover Street Market, photos of the new sneakers began appearing on Fieg’s Instagram story as early as Thursday. Based on the little information we’ve gotten so far, it looks like the sneakers will come packed with different colors of the New Balance “N” logo, which owners can swap in and out with one another. Other highlights of the shoe include the multi-colored outsole and the different shades of blue used to construct the body. We’ll keep you posted on any new developments that come in.


Maison Margiela has an Air Force 1

While Maison Margiela‘s most popular sneaker is an homage to an adidas classic, the label is taking on an icon from a different brand for its latest silhouette. Dubbed the Sub Low, John Galliano and company’s newest footwear design is a clear take on the low-top Air Force 1. A minimalist nod to the OG, the Swoosh-free upper comes swathed in premium leather and even comes built atop a chunky rubber sole that’s inspired by the AF1′s air-cushioned original.

Available in monochromatic beige and white colorways, the Sub Low is available now from END. for $575 USD per pair.http-hypebeast.comimage201706maison-margiela-sub-low-beige-white-nike-air-force-1-1

Jordan Fall Footwear

Jordan Brand already has a head start on the upcoming Fall season. Continuing the lineage of the Air Jordan signature series, some of the most notable models receive an off-court makeover. Jordan heads will be provided with the Air Jordan 1, 2, 8, 11 and 13, all exuding inspiration from MJ’s casual style.

Both the Air Jordan 1 and Air Jordan 2 become rebuilt thanks to premium materials on each respective upper. Premium tumbled leather makes its way onto the paneling of MJ’s first signature sneaker while the GOAT’s second model continues the previously launched “Decon” iteration in black, navy or sail colorway options. The aforementioned Air Jordan 1 will don all-black on its upper with subtle red detailing on its tongue labeling, which was previously teased back in May.

Next in line is the Air Jordan 8. Set to drop in two new colorways, the model pays homage to highly notable colorways of the past: “Cement” and “Cool Grey.” Each display suede on their mid-foot straps while a special “1993″ hit makes its way on each heel tab.

The Air Jordan 4′s “Fire Red” color scheme makes its way onto the Air Jordan 11 Low IE. Only seen as a sample worn by Michael Jordan in 1996, MJ never actually played in this model. It’s white base is complemented by subtle black on its tongue logo and sock lining while “Fire Red” makes its way around the silhouette and on its outsole.

Closing out the range is the Air Jordan 13 “History of Flight.” Initially unveiled back in 2009, this special edition was accompanied by the rest of Jordan’s signatures in order to celebrate the line’s 25th anniversary. Up until now the white-based 13 could only be admired from a distance behind glass. Soon, you’ll be able to add it to your own collection in celebration of the Air Jordan 13′s twenty-year anniversary.

Take a look at the images above of Jordan Brand’s upcoming fall footwear offering and stay tuned for concrete release info for each.

Trendy Tie Service

French luxury house Hermès has recently launched a new tailor-made subscription service called the Hermès Tie Society for trendy tie enthusiasts.

The service offers exclusive benefits, including free necktie delivery, laundering, tie reshaping, and repairs. New members will fill out a questionnaire about preferred patterns, colors, and materials, as well as personality inquiries designed to convey your sense of style. These will factor into the kind of Hermès ties you will get.

The new Hermès Tie Society will launch in 10 boutiques in Beverly Hills; San Francisco; Chicago; Houston; Dallas; Boston; Washington D.C.; Costa Mesa, California; and Wall Street and Madison Avenue. Plans to roll out the subscription gradually across the country and internationally are also in effect. If you can’t sign up in person, you can call these stores to begin your service.

Subscription option are tri-monthly, bi-monthly, and monthly with prices starting at $180 USD. Visit the brand’s official site for more details.


Hong Kong-based brand GRANA is well-known for producing affordable essentials in high-quality fabrics like Peruvian pima cotton and Japanese denim. Everything in GRANA’s offering, from basic tees to swimwear, is designed in-house and the brand deals with premium fabric mills directly, allowing the label to both cut its costs and supply you with clothes that look and feel way more expensive than they actually are.

This season, GRANA has released brand new items constructed from a luxurious Chinese silk – all, of course, at an extremely affordable price point. The key piece in the latest drop is a v-neck slip dress available in five shades – black, blossom, soft olive, light grey and stone blue – it’s an instant classic and a transitional piece that can be layered up in the colder months. Other new garments include straight leg pants and kimonos, all made from that sumptuous silk that will keep you looking and feeling cool in the summer heat. Peep some images from the lookbook above and shop the collection at the GRANA webstore. Prices start from $49 USD.



AAPE by A Bathing Ape

Having recently collaboration with Anti Social Social Club, BAPE is here with a new AAPE 2017 summer collection. Unlike the previous 2017 spring/summer lineup, it’s quite lacking in camo and prints, choosing instead to go simple and pink.

There’s pink camo to complete the selection’s other outwear, overalls, T-shirts and skirts. The pastel-colored skirt, an OFF-WHITE-like belt and even iridescent details make it a standout. Check out the entire lookbook above and our must-cop items below. The collection is available to shop now in select stores in Hong Kong and Japan.

Dolce & Gabbana’s New Fur Slides

Dolce & Gabbana is joining the slide game this summer season with two new pairs of furry slip-ons. Coming in two different colorways — including a color-blocked, pastel version and an all-black one — the vacation-ready sandal is constructed with a rubber sole and a leather insole. Rounding off the look is a wide, mink fur band. Scroll through above to check out both iterations.

Retailing at $500 USD per pair, you can now shop Dolce & Gabbana’s fur slides at select retailers, such as SSENSE.